When you were younger, have you ever played a game with your friends to eat whatever crazy shit they mix together with the sauce and condiments? (e.g. wasabi with honey and a teaspoon of sauce). I remember once, we dared a friend (a girl) to eat a stick of Philadelphia cream cheese. She wouldn't do it because she thought it was too fattening and disgusting and probably really bad for you. In fact, a few other friends wouldn't do it either. Yesterday, another friend pretty much bought several sticks of cream cheese and put some graham crackers at the bottom, and everyone just gobbled it up.
So my question to you is, would you eat a stick of cream cheese? What if I give you $5 to do it?
Would you eat it if I put some crushed graham crackers at the bottom? Would you give me $5 in order to eat the cream cheese with crushed graham crackers?