I'm concerned about Apple

[Aaron]

[Darkhorse]

5C is aimed at China.


Smartphones have become a commodity in record time. Apple's competitive advantages have always been the ability to innovate and the strength of its brand. They aren't producing a premium product like they used to. You can't sell units with some design and a little aluminium anymore. Their brand isn't as strong as it used to be. iPhone 4S is about to become a free with 2 year contract phone and the new 5S doesn't really do anything the 4S can't. Hopefully they have something major in the works because smartphones aren't the future... and smartwatches aren't even the present. The next big thing is in the works somewhere and I have no idea who is developing it.

[spacemonkey]

A smartphone that could fix stupid. That would be a game changer.

[Professor]

[Aaron]

[Professor]

[Professor]

[exploited]

I don't get the concern over market share.

Apple is branded as the premium smartphone. Lexus doesn't concern itself with market share outside the premium car market... they don't care that Ford sells more vehicles. What matters is how the other premium competitors are doing.

So is iPhone losing against the S4, for instance?

[Aaron]

[Aaron]

also: That is one phone. One. at 10 percent market share of smart phones (the only phones that matter) that would be total domination. They have 40% and are gaining.