I am loving how the anti-gay (I do love how there is still specifically anti just being a homosexual is still a live position) is slowly loosing a grinding war of attrition.
A major even private (like Chick-fil-A is) company trying to make some sort of absurd 'moral' stand might as well equate to 'who wants to do on a stupid crusade at the cost of a couple quaters worth of descent profit'?
Why? Gay (as in the LGBT) people demographically are probably only something like 4-8% (probably always have been). Given however, that most straight people tend to have roughly 15 or so friends. The demographic section of people who know a gay person they think highly of and see no reason to persecute, is a hell of a lot higher. Soon as it became ok to be openly gay generally in the western world during the 1980'ies, this war was lost.
As a side note, you want to see another hilariousness battleground of the war on gays, check the Scottish gay marriage thing out, catholic church, very sad panda.