Commercials should be more expensive to their purchasers.

[Supposn]

Electronically transmitted commercials should be more expensive to their purchasers.

Advertisements purpose is to affect opinions. Electronically transmitted advertisements are generally among the most expensive to purchase but they're seen and/or heard by more people per transmission. They are effective and are of greater competitive advantage for those that can better afford to purchase them.
It's not unusual for commercial advertisements to also have a more or less political purpose. Such advertisements are tax reducing expense items that are in effect government-subsidized political advertisements. Our federal government has attempted and failed to parse among political concepts embedded within commercial advertisements. That's not a task a government should be doing.
To the extent that wealth can purchase a political election, the purchase of electronically transmitted advertisements has been politicians preferred method and is among the, (if not the) greatest political advantage of wealth within our nation.

I'm a proponent for the tasks of selling, distributing, or purchasing electronic transmission time be “unbundled” from all other commercial tasks, and no reduction of taxable income should be granted for purchase of time or use of electronic transmissions.
[There's a precedent for such “unbundling”. U.S. Federal court required the International Business Machine Corporation to “unbundle” the sale or lease of their equipment from all of their other goods and service products].

This proposal would consequentially increase sales of print media's advertisements to the detriment of enterprises now selling advertisements transmitted electronically. Only the purchase of transmission time or the consequential sound or pictures' time and or viewing space would be affected. Expenses due to content, (e.g. writers, actors, artwork) would continue being tax deductible commercial expenses.

Even wealthier shareholders will be less appreciate their enterprises' electronic advertisements with substantially political purposes.
It will somewhat reduce wealth's ability to influence those who read less, and not likely increase their influence upon those who read more.

Respectfully, Supposn

[spacemonkey]

How many times do you need to see a Coke or Pepsi ad before buying one? They spend millions on ad's for different things I never will buy.