Twitter is a pretty big deal these days. Hell, sports shows actually quote twitter these days. And there's a twitter ticker on the screen. A bit ridiculous to me but this is the world we live in.
Lakers even have a "twitter reporter" on their pre and post-game coverage. She stands there and reads tweets. NBA TV has one too.
It is what it is.
And as Exploited mentioned, this is going to be in the media, so mission accomplished.